Misogynist Branding

Advertisements and promotions lie in the heart of making any particular brand. As long as we do not promote any product or service in this world of fierce competition, it is impossible to even survive. However, in the name of marketing, at times companies have been found to cross a limit. Rather than creating positive branding, they are found hurting the sentiments of certain people in society. This is in reference to the recent controversial ad developed by Seoul Milk. Considered to be a very popular...

Low capital expenditure stalls economy

By the end of the first five months of the current Fiscal Year 2021/22, only 6.46 per cent of the capital budget has been mobilised. The government has spent only Rs. 28.4 billion of the total capital allocation of Rs. 439.65 billion set aside for this year till Wednesday, according to the Financial Comptroller General Office (FCGO). This year’s budget performance has remained poorer compared to the previous fiscal when the capital expenditure stood at 10.13 per cent in the first five months. While...

Texas pipeline company charged in California oil spill

A Houston-based oil company and two subsidiaries were indicted Wednesday for a crude spill that fouled Southern California waters and beaches in October, an event prosecutors say was caused in part by failing to properly act when alarms repeatedly alerted workers to a pipeline rupture.

Check List For A Pioneer Daily

December 15 night, 1965. Only hours away the country’s first broadsheet daily in English, The Rising Nepal, would hit the newsstands, i.e., the Bhugol Park and the Pipal Tree along the New Road and elsewhere. The newsroom was a hive of activity, crammed as it was with the editorial staff and senior administrative staff plus some officials from the government. With more than a dozen tabloid-sized news dailies in Nepali and English already circulating in the sparse market, when Tribhuvan Highway...

Taking A Stroll Down Memory Lane

“The woods are lovely, dark and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep” —Robert Frost This is how American poet Robert Frost has described life as a journey. Life is truly a journey and we are all fellow travellers. The 27 years of association with The Rising Nepal was a precious part of my life's long journey, which is both bumpy and exciting. In this part of the journey, there are thousands of incidents that go deep down in...

Falling In Love With The Rising Nepal

We are what we repeatedly do. Excellence, then, is not an art, but a habit. -Aristotle I had come across the name of The Rising Nepal (TRN) during my school days. But I never fancied I would one day work for the oldest English daily in the country. However, destiny had a different plan for me. In the late 1990s, Prakash Rimal, then a senior reporter at TRN, sent me words to meet him if I cared to work with the newspaper. We had been English teachers at then reputed Galaxy Public School. When...

A Reader Recalls How TRN Boosts His Career

As the oldest existing English daily, The Rising Nepal has become a credible source of information for the English-speaking readers living inside Nepal. TRN served as a viable means of communication with foreign readers as the country had moved on the path of modernisation and development more than five-five decades ago.

Journey With TRN: A Roller-Coaster Ride

More than two and a half decades have elapsed since I joined The Rising Nepal. Recalling those days, I now feel that the most valuable time of my life has passed swiftly without my notice. Though the job demanded me to be prepared for dealing with numerous challenges and obstacles, the whole journey has been extremely worthwhile. I will always be highly indebted to this newspaper for giving me ample opportunities to learn and develop myself. When I first came in, I questioned what the office environment...

Lockdown And Zeal Of TRN Reporters

The road leading to the Ring Road from Budhanilkantha was deserted. Shops on either side of the road were shuttered. No one was even seen near the road. Mohammad, our driver, was driving at high speed along the wide empty road. “Sir, does it not look like Pralaya (catastrophe)?” Ajita, our health reporter, who was sitting next to me, wearing a facemask and glove, all of a sudden disturbed the calmness by throwing the unexpected question at me. “No one knows what will happen next,” she...

The Future Is Digital

More people scroll up and down on their handheld devices to get the news and information rather than flipping the pages of a newspaper. It is simple, easy and quick. Being online automatically increases the reach of and access to information as it functions beyond the physical borders of the country and becomes available to people across the globe in a fraction of a second. Every traditional news medium has no alternatives but to adapt to the internet.